Spotting AI-made product photos and listing images

Product photos generated without the real item, and listing photos with scratches removed and backgrounds swapped, are on the rise. Checking whether a photo was really taken before a deal can prevent losses.

Ask the seller for originals

Photos on a platform are mostly recompressed with metadata stripped. Asking the seller for the original file or an extra shot from a specific angle checks both that the item exists and where the photo came from.

Generated and edited images differ

A photo made entirely by AI shows up on the AI generation axis; a real photo with only scratches or background changed shows up on the alteration axis. Both are shown separately, so you can tell which kind of retouching it is.

Easy to miss

The latest edits that erase an object with AI and fill the gap are still poorly detected. Small thumbnails and repeatedly captured photos also come back inconclusive more often. A clean result does not guarantee nothing was retouched.

If you run a platform

Scanning originals at upload time lets you separate what to block automatically from what needs a person. Scanning through the API and storing the evidence ledger shows what was checked if a dispute arises.

Frequently asked

Can I scan the image from the product page?
Yes, but it is a recompressed copy with less evidence, so inconclusive is more common than with originals.
Is a photo with only the background swapped caught?
Signs of editing on the alteration axis are marked, but sophisticated AI edits can be missed.
Can review photos be checked?
The same way. Review text can be checked separately with text detection, which is in beta.
How do I check in bulk?
The API and connectors scan many files; limits depend on the plan.

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This is general guidance, not legal advice. A scan result is a probabilistic assessment, not proof.

Try a file